For the first time ever, a data-driven marketing project won the prestigious MIXX Best in Show Award, which IAB Croatia has awarded for the past 14 years.

At this year’s edition of the DK Festival, the tech/marketing company SeekandHit, together with their client Valamar, presented a project that delighted the jury! 😀

Every year, the DK Festival brings excellent speakers who follow current topics in the advertising industry and provide insight into new trends worth following.

The festival also brings interesting awards for best marketing projects. And, as we’ve seen in recent months, the awards for SeekandHit keep rolling in year after year.

So their success did not surprise the Split Tech City team during the award ceremony at the DK Festival! 😉

At MIXX, two projects qualified for the competition finals: “The Data-Driven Stay” for Valamar in the Direct Response and Lead Generation Campaign categories and in the Best Media Strategy category, while “Lancôme’s Digital Glow-Up” for L’Oréal Adria was nominated in the Direct Response and Lead Generation Campaign category.

This means that SeekandHit competed with two independent projects in the same category.

At the end of the DK Festival award ceremonies, the main prize in the competition for the best campaign in all categories was awarded to SeekandHit and Valamar for the project “The Data-Driven Stay”.

“This is a really significant recognition for us because, for the first time at the MIXX competition, a data-driven marketing project won the main prize,” said Mario Frančešević, founder and CEO of SeekandHit.

Moreover, MIXX’s recognition of SeekandHit is proof that the advertising and marketing industry is developing in a digital direction and following global trends.

Duje Kundid, an expert in performance marketing at SeekandHit, who has been working with Valamar for almost 5 years, shared a special significance for the success of the project:

“This recognition would not have been possible without the support and trust given to me by the leads, and the dedication of colleagues who strive to achieve results beyond expectations.

I would especially like to thank Valamar’s team for their trust and support in carrying out many experiments and innovations, without which we certainly would not have had such a long-term and high-quality cooperation.”

Congratulations to the entire SeekandHit team – keep up the good work! 😀

Cover photo credit: Dani komunikacija / Matija Habljak / PIXSELL