Three projects that Split-based agency SeekandHit worked on took all three places in the SoMo Growth category at SoMo Borac 2026. First place went to the project for Auro Domus, second to the project for Pical Resort and third to the campaign for Lancôme, which also received a Special Mention by Aleph.

Auro Domus: advertising focused on margin and sales

First place went to Striking Digital Gold: Unlocking Exponential Growth for Auro Domus.

The starting point was how much advertising could contribute to business results at a time when demand for gold was already rising.

SeekandHit reshaped the digital advertising system across Google, Meta and Microsoft Ads, with a focus on margin, online sales and branch visits. Campaigns were tailored to search intent, cities and customer behaviour, with several advertising channels working together.

Pical Resort: lifetime holidays as a reason to care

Second place in the SoMo Growth category went to OTKLJUČAJTE FIRST CLASS ISKUSTVO. ZAUVIJEK (Unlock the First Class Experience. Forever) for Pical Resort. The project was led for Valamar Riviera by the agency 404 / MYTY, with SeekandHit running the performance marketing campaigns.

The campaign had to attract attention before the resort opened. At its centre was the prize: a lifetime holiday at a five-star resort. Digital entries and referrals were connected with media coverage of the campaign.

Lancôme: a digital scratch card for a more direct customer relationship

Holiday Express: Scratch the Card for Lancôme, which SeekandHit worked on together with L’Oréal Adria, took third place in the SoMo Growth category and an additional Special Mention by Aleph.

Since Lancôme sells through retail partners in Croatia and Bulgaria, the goal was to build a direct relationship with potential customers. A digital scratch card encouraged people to take part and leave their contact details. Ads on Meta and TikTok drove users to a landing page, while a connection to the CRM system processed entries and delivered rewards in real time.

Building on previous years

This year’s result builds on earlier recognition. In 2023, SeekandHit won SoMo Global and a Special Mention by Httpool with Valamar. This was followed by SoMo Global for a project with the My Luxoria brand in 2024, and in 2025 by a Special Mention by Aleph for Beyond Loyalty: Winning New Guests for Valamar, together with Valamar Riviera.

Read more about the award-winning projects on the SeekandHit blog. We have also written about how SeekandHit became a sponsor of HNK Hajduk (in Croatian).