LinkedIn has surpassed one billion users. AI writes posts on our behalf. Hundreds of thousands of “valuable insights”, “hot takes” and “lessons from practice” are published every single day. And yet – most of it doesn’t generate a single lead.

Something doesn’t add up.

Is it the algorithm? The format? The fact that you still haven’t found “your niche”? Or is the problem much simpler – that most of what you’ve been taught about LinkedIn doesn’t actually translate into results?

At the 6th Split Tech City Festival, that question is asked out loud by the man who has held the title of the #1 LinkedIn expert in the world for four years running. The keynote will be held in English.

Jasmin Alić (#1 LinkedIn expert in the world 4 years in a row | founder of Link Up Community with 1K+ members in 80+ countries | Fortune 500 brand advisor)

Over the past 17 years, Jasmin has built clients and projects on every continent, lectured at universities, advised some of the largest global companies, and appeared as a keynote speaker on stages around the world. Today he runs several businesses: Hey Jay (brand and business coaching), Link Up (a private educational community), and has even received a diplomatic passport for promoting his country worldwide. His talks are attended by startups just getting started and Fortune 500 companies that want more — because the logic of the inbound game doesn’t depend on team size.

Real Talk: LinkedIn, Thought Leadership, Gurus… Ask anything!

Jasmin doesn’t come with prepared answers to questions nobody asked. He comes ready to answer the ones you’ve always wanted to ask, but never knew who to turn to: what actually works on LinkedIn? Who are the real experts, and who just knows how to game the algorithm? How do you build a personal brand that brings in business – not just likes?

The format is open, the tone is honest, and the conversation goes wherever the audience wants to take it. No topic is off-limits – including the ones that usually don’t get asked at conferences.

This isn’t a talk where you sit and listen. This is your one chance to ask the person who knows everything about LinkedIn exactly what’s been on your mind.

4 September 2026 · Žnjan Amphitheatre, Split · starting at 6:00 PM · keynote in English 

Entry is free — sign up and reserve your spot HERE.