LinkedIn has surpassed one billion users. AI writes posts on our behalf. Hundreds of thousands of “valuable insights”, “hot takes” and “lessons from practice” are published every single day. And yet – most of it doesn’t generate a single lead.

Something doesn’t add up.

Is it the algorithm? The format? The fact that you still haven’t found “your niche”? Or is the problem much simpler – that most of what you’ve been taught about LinkedIn doesn’t actually translate into results?

At the 6th Split Tech City Festival, that question is asked out loud by the man who has held the title of the #1 LinkedIn expert in the world for four years running. The keynote will be held in English.

Jasmin Alić (#1 LinkedIn expert in the world 4 years in a row | founder of Hey Jay & Link Up | certified LinkedIn Learning Instructor)

Jasmin is a world-renowned personal branding and business expert. His private community Link Up brings together more than a thousand business owners from 80+ countries, and his work has been featured in Forbes, the Financial Times, and by LinkedIn themselves. He is also a certified LinkedIn Learning Instructor – making him one of the rare experts officially recognised and verified by the platform. For his extraordinary contribution to promoting his home country around the world, he was even awarded a diplomatic passport of Bosnia and Herzegovina.

Real Talk: LinkedIn, Thought Leadership, Gurus… Ask anything!

Jasmin doesn’t come with prepared answers to questions nobody asked. He comes ready to answer the ones you’ve always wanted to ask, but never knew who to turn to: what actually works on LinkedIn? Who are the real experts, and who just knows how to game the algorithm? How do you build a personal brand that brings in business – not just likes?

The format is open, the tone is honest, and the conversation goes wherever the audience wants to take it. No topic is off-limits – including the ones that usually don’t get asked at conferences.

This isn’t a talk where you sit and listen. This is your one chance to ask the person who knows everything about LinkedIn exactly what’s been on your mind.

4 September 2026 · Žnjan Amphitheatre, Split · starting at 6:00 PM · keynote in English 

Entry is free — sign up and reserve your spot HERE.