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KEYNOTE AT THE 6TH SPLIT TECH CITY FESTIVAL — Ivana Artić: What AI Actually Changed: Who Stays, Who Goes, and How Those Calls Get Made

Split Tech City

Split Tech City

28.08.2026.

ivana artić split tech city festival 2026

Everyone’s talking about tools. Prompts, automation, agents. But when an organization actually starts changing the way it works, the questions that surface have nothing to do with technology. They’re about people.

What happens to a role that was critical yesterday but is now being absorbed by AI? How do you have that conversation with someone who’s been in that role for ten years? And why do some people thrive through these shifts while others, maybe equally capable, simply freeze?

These questions will be answered by someone who makes these calls every single day.

Ivana Artić (Senior HR Business Partner (Global), Just Eat Takeaway.com | ex-Toyota Industries (Vanderlande))

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Ivana got to this position through an unusual path. Not through traditional HR, but through corporate strategy and close to eight years in transformation and change roles at Toyota Industries (Vanderlande). Today, she works at the intersection of operating model design, organizational change, and the people side of AI-enabled transformation at one of the world’s largest food-delivery platforms.

That combination of strategy and the human side of change gives her a sharpness that a pure HR or pure tech lens can rarely offer.

An honest look at the changes no one puts in presentations

In her keynote, grounded in a real transformation story, Ivana opens up three topics that most AI presentations skip over:

What actually happens to an organization when AI stops being a pilot project. How tough calls about roles get made in practice: with real names, real people, and all the discomfort that comes with it. And what mindset and skills set apart the people who come through these changes successfully, whether they’re in sales, operations, or any other function.

This is not a talk about the future of work. It’s an honest look at the present from someone who’s shaping it.

🗣️ This keynote will be delivered in English.

September 4, 2026 · Amfiteatar Žnjan, Split · starting at 18:00 Admission is free — sign up and reserve your spot HERE.

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Split Tech City

We are the first formal association of Split’s tech community which includes companies, associations, institutions, meetups, and individuals.

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