Lexi is an AI writer powered by psychology, which you can use to create more business-efficient and empathetic texts.

We have developed several tools based on our experience and powered by artificial intelligence—tools that enable a tired customer support agent or an uninspired copywriter to write empathetically, structurally, and effectively.

Our mission is to create the best psychological text in the world—in other words, to develop an AI that helps people communicate more humanly (as crazy as it sounds, it’s true—AI can help us communicate more like humans).

For us, collaborations with major regional companies range from telecoms to the financial sector.

For Hrvatski Telekom, we developed communication principles and tools that enhance the customer experience (and with them, we won the award for the best CX project in the world in London in 2020).

In the financial sector, we worked on adapting the language and tone of communication for users—ensuring that even the most complex information can be understood by an unfocused, anxious, or tired person. We have been working on truly innovative projects with RBA for the past seven years.

Of course, there are many smaller but equally dear projects where we helped clients shape content that sounds—as if it were written by a real person, not a robot.