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Split Tech City Festival: International Day in video!

Nikolina Kukoč

Nikolina Kukoč


The day you awaited is finally here – all the videos from the International Day of this year’s Split Tech City Festival are online! Big thanks to our splendid video team who has been working hard to bring all of you continuous inspiration from this particular event, as well as the others throughout the year.

If you missed, either the #STCFestival or any other event, head to our YouTube channel – we hear it’s the (online) place to be! 😉

Here’s just a quick recap of what went on in the wonderful setting of Bačvice Open-Air Cinema on September 9th – the day reserved for the #InternationalDay of this year’s Split Tech City Festival. We started with the Festival’s pre-program in the afternoon with the 3rd edition of the Split Startups Meetup.

That was followed by the official Festival program under the guidance of always spectacular Michael Freer. 🙂

Split Tech City Festival – panel discussion

The official program of the #InternationalDay started with an international topic and a sip of rakija! We believe Split is more than meets the eye, more than just tourism-related news that makes it to various worldwide headlines.

That is why we decided to showcase that side of our city with a panel discussion titled: “International Side of Split”

During this panel discussion, the audience had the opportunity to hear about Split as an international city, not from the point of view of tourism, as we are used to, but through the perspective of people who moved to Split from various parts of the world and consciously chose it as their place to live.

The panelists who shined a light on this part of Split were:

  • Jan Bodnar, Slovakian entrepreneur and the co-founder of Unique People, one of the many tech companies in Split
  • Geoff Bratton, an entrepreneur born in California, the co-owner of Fig restaurants, and the co-founder of the Association of Foreign Entrepreneurs
  • Sara Dyson, founder of Expat in Croatia originally from Texas, co-founder of the Association of Foreign Entrepreneurs, and winner of the Influential Women of Croatia award for 2023
  • Piero Palevsky, founder of Poma and Staff Software Engineer originally from Boston

After discovering the international side of Split, we took our audience around the world! 🙂

Split Tech City Festival – lectures

More precisely, Andreas Spechtler, the founder and CEO of Silicon Castles, took us all on a worldwide journey to success with his talk titled: “Key Success Factors for Worldwide Tech Business”.

Throughout his lecture, Andreas shared many important and very interesting points: from driving accelerated growth, creating a product or service that solves a problem, the importance of IP (intellectual property), the alignment between market and sales, and tips on how to enter the global market and grow.

The worldwide success discussed during Andreas’ lecture will sure have a lot to do with doing marketing well. That’s why we made certain you get a chance to learn from and be inspired by Aleks Jakulin and his lecture “The Future of Marketing”.

Aleks’ lecture took us through a brief story about marketing to launch us into the future by discussing commerce media – the future of marketing summed in the content we all love, but now seamlessly integrated with commerce.

With his help, we got an insight into which types of commerce media will work and which are destined to fail.

After covering the key factors to success and assuring we know what the future of marketing will look like, we wanted to take you on an inspirational entrepreneurial journey.

Therefore, we needed an outstanding and inspirational entrepreneurial story. The person tasked with delivering it was Ivan Burazin, the CEO of Daytona, with a talk titled: “How Embracing Setbacks Shows You the Way Forward?”

From his entry into the world of startups over enjoying success to severe disappointments and risks – Ivan shared his entrepreneurial journey and told it as the rollercoaster ride that it was: full of failure and success coupled with a whole range of emotions.

We were awed, inspired, and learned a lot!

The only thing that didn’t fit into the video format was the fantastic networking we had the chance to partake in during the Festival. 😀

However, this should be your incentive not to miss the #STCFestival2024! Just saying. 😉


About author:

Nikolina Kukoč

Researching is woven into my DNA, but I am a musician at heart. Interested in too many things and always curious. Forever in love with Split and enchanted by people who teach me new things. When I am not creating content about Split's tech community, you will find me in singing rehearsals, somewhere in nature, in the theater, or with my head stuck in a book. I do my best to live by the verse from the opera "Fedora" by Umberto Giordano: "Love forbids you not to love."

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