Split Tech City Welcomes MINSHARA to the Community

Split Tech City brings together a dynamic community of tech companies, ranging from local startups to international corporations with offices in Split. Alongside them, our members include digital agencies, fin-tech experts, and companies that leverage technology to enhance their business operations.

Our members share a passion for innovation – from building a strong brand identity to integrating AI solutions into their products and services. But beyond technology, the key to success lies in a clear vision, efficient processes, and strong leadership.

That’s why we are especially excited to introduce our newest member – MINSHARA. What do they do, and how do they help entrepreneurs find balance between growth and everyday challenges? We got the insights firsthand from the founder, Branislav Petković.

A Brief Introduction – What Does MINSHARA Do?

Entrepreneurship often begins with passion and big dreams, but over time, running a business can turn into a constant firefighting mission. Company values may get lost or change, employees may not follow the vision or even fully understand it, and processes become outdated, failing to keep up with company growth.

The entrepreneur, instead of being a leader, becomes a “problem-solver.”

At MINSHARA, we restore balance – we help companies define a clear direction and vision that fully engages all employees.

We assist in defining core values that shape a strong company culture, where employees enjoy coming to work. We also simplify business processes so that companies can focus on what truly drives value. Less chaos, more focus, better results.

Can You Share Some of Your Projects and Collaborations You’re Most Proud Of?

It’s hard to single out just one project or collaboration – not because there aren’t any, but because each partnership is unique. I’ve worked with companies of all sizes, from small teams with big ambitions to established organizations seeking new momentum.

And every time, I’m reminded of how much entrepreneurs pour their heart into their business, how much they care about their team, and how deeply they want to create something meaningful – for themselves, their people, their customers, and their future.

In this process, as much as my clients learn from me, I learn from them too. Every company has its own challenges but also its unique strengths. Sometimes it’s the incredible passion of the founders, sometimes it’s the courage to make difficult changes, and other times, it’s the team spirit that is inspiring to witness.

My role is to help them recognize, channel, and transform that strength into tangible results – a clearer vision, improved processes, and an organization where people feel good while creating great things.

That’s why I can’t choose just one project that makes me proud – I’m proud of every moment when a client regains control over their business, when a team starts working more harmoniously, or when an entrepreneur finally finds the time to focus on what truly matters. Because in the end, business success isn’t just about numbers – it’s about the feeling that everything is moving in the right direction.

What Technologies Do You Use in Your Work?

In my field, the right tools are more important than technology itself. The EOS methodology is the foundation I use, adapting it to each client’s needs.

Do You Plan to Expand Your Team?

Entrepreneurship has taught me one thing – plans should adapt to reality.

Right now, I don’t have immediate plans to expand the team, but every collaboration, every new project, and every entrepreneur I work with brings something new. If the right moment for growth comes – I’m ready to embrace it.

Why Did You Join the Split Tech City Community?

I want to contribute to the further development of our city and entrepreneurship, meet new companies and individuals, and exchange knowledge and experiences.

—

If not, catch us on social media and reel in some great things: Instagram, LinkedIn, Facebook, X, and for inspiration, you can check out a lecture.

Do you have a business or company focused on development, design, marketing, or another branch that uses technology?

Feel free to reach out, become a member of the community, enjoy the benefits, and help make the most beautiful city in the world the smartest one too. 🚀