Most companies still do B2B marketing with the “just post something” approach – ChatGPT writes a caption, you throw in 2 emojis, a pinch of hashtags, and of course – everyone at the company has to like it.

The result? Everything looks the same. Nobody really knows what the company actually does, and leads come in from the wrong cities and even worse industries.

But Nemanja Živković spices things up a bit differently.

As a strategic consultant for B2B tech and SaaS companies, Nemanja is known for combining analytics with a creative twist. His work shows how LinkedIn, when used wisely, can become a key platform for brand positioning – and for employer branding that attracts the right talent.

His experience includes more than 120 companies and 80 startups, from insurance and finance, to energy, all the way to the SaaS industry. Brands like Generali Group, NIS Gazprom Neft, and Wix have trusted him – and he turned that trust into growth.

Nemanja Živković Split Tech City Festival 2025

At the anniversary 5th Split Tech City Festival, he’ll show you:

– how a B2B brand today is no longer built through a logo, but through people
– why employee visibility opens up your pipeline better than the most expensive campaign
– and how personal branding can work even if it’s not your “strong suit”

Learn how to build visibility that’s not vanilla or generic but reflects the true picture of you, your people, and your company – even if personal branding has never been your natural playing field.

If you want to stop being “just another founder with a LinkedIn profile” and become someone whose opinion sticks – come join us.

If you lead a team – bring them along.

This is your chance to hear first-hand how B2B marketing, when done right, becomes a revenue pipeline instead of a humble brag contest everyone’s sick of.