From Simple Blog to Booming Digital Marketing Agency – Meet SeekandHit

This week we were invited to SeekandHit’s office, and on arriving were greeted at the door by Mario Frančešević, the founder. The tour consisted of the bar where you can get a cool draught beer, the chill out zone where you can play PES2018, the bustling offices and finally the kitchen where most employees were celebrating the birthday of one of their colleagues.

With a glass of water and piece of cake in my hands, Mario explained how his office was now in the meeting room, due to their not being enough space anywhere else. The company has gone from strength to strength, with year on year growth, especially thanks to their ability to develop their own products and offer digital marketing services as well.

We head back to the chill out zone and took a seat, so Mario could tell us more about the company, how it began and how it has developed over the last 10 years. 

Starting as a blog, SeekandHit soon got noticed and as more and more people got in touch for development and consultancy services, growth was very organic. Over time they built and developed new tools and software in a bid to reach a more international market, and successfully achieved this 6 years ago when they sold one product to a Czech company.

They still keep a local focus yet boast a 65% of income coming from abroad. This is needed given the size of the Croatian market and the difference in opportunities when it comes to working on large projects. Nevertheless, they decided to stay in Split in order to offer their staff the best work/life balance especially since many of them have their families here too.

The company has grown similarly to the local IT sector and community here, and Mario is glad to be part of this. He has seen how it has brought more expertise and experience to everyone in the community, plus it has meant better networking opportunities for those involved.

Finally he shared with us how important it is to have an excellent website with good copy before even thinking about the next step of promoting online, and that Facebook or something similar really doesn’t cut the mustard.

Read more about SeekandHit and Mario.

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About author

Michael Freer

Michael moved to Split at the end of 2015, and after a year and a half of living here, he decided to open his own start-up Ensoco. Ensoco supports social entrepreneurs with starting their own businesses, and with this in mind he saw the perfect fit to volunteer at Startup.hr.