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Welcome to the new era of digital innovation and opportunity! Today, we’re exploring an exciting development in technology: Non-Fungible Tokens (NFTs) – a potential game-changer for those in the modeling industry.
Applicable in many other industries, as well!
Here’s your introductory beginner-friendly guide on how to tap into the world of NFTs, taken straight from the pages of my book “NFT School for Artists: An Artist’s Guide to Creating and Selling Non-Fungible Tokens, Building a Community, and Making a Living with Digital Royalties Even if You Have no Experience”.
Let’s start with the basics: What is an NFT? Simply put, it’s a type of digital asset, digital contract, proof that something happened, proof of ownership, and so on….
Every NFT is unique and can represent ownership of a range of items – in your case, your photos, videos, digital artwork, or even elements of your personal brand could be represented as NFTs.
To begin, you need to grasp the nuts and bolts of NFTs and how they’re created (minted), bought, sold, and traded. Check out platforms like OpenSea, Rarible, and Foundation to see how it works.
It’s like learning a new language – once you know the basics, everything becomes easier.
Next, consider what unique value you bring as a model. You could turn exclusive content into NFTs.
Think along the lines of behind-the-scenes photos, videos, personalized messages, or unique digital representations of your work. Maybe collaborate with a digital artist to make digitalized anime photos of you and your brand – Utility? – membership cards, subscriptions, you name it!
Possibilities are endless!!
Got your unique content ready? Time to create your NFT! This is done through a process known as minting.
You’ll need a digital wallet, an NFT marketplace, and the digital asset you want to mint. It’s not that hard, actually; once you get to learn it, it’s fun!
And we did already go over all these details in previous articles. 😉
Now, it’s time to let your fans know about your shiny new NFT! Promote it on your social media channels, collaborate with fellow models or influencers, and build some buzz around your NFT.
If you have a big following on your social media platforms, you will have an easy job promoting your collection. And for your top supporters, you can make a unique collection and airdrop NFTs to their wallets as a thank-you for their support.
After minting and marketing your NFT, you need to stay engaged with your audience.
Answer their questions, share your journey, and foster a community that values your work.
I don’t have to tell you this, you know it, it’s the most important thing to do! Always be available to your supporters and your community.
NFTs aren’t just a one-time thing. Consider how you can incorporate them into your long-term brand strategy. Could you launch a series of NFTs or provide exclusive experiences linked to your NFTs?
As mentioned above, the possibilities are endless!
Use your creative mind, connect with other people in the industry, create an NFT collection with them, cross-promote it, and start doing something new.
So, how do NFTs fit into your business model? First, they can provide a new income stream. NFTs can include built-in royalties, meaning you’ll get a percentage of any future sales, creating a potential ongoing revenue stream.
Second, and more importantly in the long term, NFTs can help to engage your fan base. They offer a unique way for your fans to own a piece of your work, and this interaction can boost your fan relationships and overall brand.
In a nutshell, NFTs offer an exciting new way for you to control, monetize, and capitalize on your work.
As the digital realm continues to grow, taking advantage of NFTs could be the key to maximizing your success and securing your digital legacy. It’s time to step into the future, and it starts with an NFT!
If you don’t know how to start, I’m more than happy to help you out. Find me on my website or socials, and let’s chat a little bit about your NFT / Web3 journey.
See you out there, and welcome to the Web3 world! 😀
The article was written by: Ivan Markov, NFTartXpert