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Your brand’s voice is the personality behind everything you write, say, and share. And no, you don’t need a marketing degree or a clever tagline to find yours.
You just need to sound like you. Like someone real. Like a human who understands other humans.
At The Inmediato, we believe that voice is one of the most powerful tools in brand-building. It’s how people feel your intention, your style, your values. And when done right, it builds trust, consistency, and connection—without trying too hard.
Good news: your voice isn’t about writing perfectly. It’s about being recognizably you.
Here’s how to start:
1. Define your tone in 3 words
Imagine your brand is a person walking into the room. How would they speak? Choose 3 words that best describe how you want your brand to sound. Warm? Bold? Clever? Reassuring? Edgy?
These will help shape every post, caption, pitch, and presentation you create.
2. Write like you talk
Avoid jargon, buzzwords, and formal language if they don’t suit your audience. Write how you’d explain your product or service to a friend who actually cares.
Bonus tip: use voice notes or audio-to-text if writing intimidates you. Speak your ideas first. You can always edit later.
3. Know who you’re talking to
If you’re trying to talk to everyone, you’re talking to no one. Think of one ideal client. What do they care about? What kind of content would make their life easier, better, or even just more fun?
Let your tone match their energy and mindset, not just yours.
4. Choose signature phrases
These are the words, expressions or sayings your brand always comes back to. They make your voice feel familiar. Think of them as the verbal version of your logo or color palette.
Examples:
5. Create a do/don’t voice guide
A mini cheat sheet you or your team can refer to when writing anything. For example:
Here’s something I’ve learned through hundreds of hours of content creation: communication is not transactional.
It’s not just about filling space in a caption or sounding “professional.”
It’s how your audience connects and feels something real. And it can be a powerful form of expression.
But let’s be honest — most brand content today sounds exactly the same. You scroll through Instagram and it’s all: “Crafted to delight your tastebuds,” “Made with love,” or “We’re not just a brand, we’re a lifestyle.” On LinkedIn, it’s “Grateful. Humbled. Honored.” or “In today’s fast-paced world…” It’s polished, yes, but also painfully generic.
Can tools like ChatGPT help? Absolutely. I use them often for grammar, structure, and brainstorming. But without your input—your tone, quirks, and perspective—it’ll just sound like more noise. Your brand voice isn’t something you invent. It’s something you uncover. And once you do, everything gets easier—content, trust, connection.
Try this today: Pick one platform where you show up (Instagram, email, LinkedIn) and rewrite your bio or intro using the voice you want your brand to have. Then test it. Does it feel aligned? Would your audience connect with it?
At The Inmediato, we offer advisory plans designed to help entrepreneurs and brands like yours define their tone, refine their messaging, and create content that feels true and compelling—without the overwhelm. Whether you want to learn how to do it yourself or prefer us to craft it for you, we’re here to support your growth with clarity, creativity, and purpose.
Your voice doesn’t need to be perfect. It needs to be true. That’s what people remember. That’s what builds trust. That’s where growth starts.
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