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After nearly three decades of working in international organizations in the United Kingdom, the founder of BHelp Studio, Branka Nesterović Haining, decided to bring her experience to Croatia and work with local leaders and teams.
Through her advisory work, she focuses on clarity in leadership, organizational maturity, and support during periods of growth and change. Today, BHelp operates as a partner to organizations seeking an independent perspective and practical solutions.
BHelp emerged from both personal and professional experience. After almost thirty years of working in international organizations based in the United Kingdom, ranging from the private sector to public systems, I relocated to Croatia. This change was both a personal and professional turning point.
During my career, I worked on system and organizational transformation projects in institutions such as NHS Scotland, the Scottish Government, Strathclyde University, ACCA, and Kana Software. Through various projects, I also collaborated with several global consulting firms from the so-called Big 4.
By profession, I am a business analyst, and through this role I spent years working on understanding complex organizational problems, connecting strategy with the everyday work of teams, and supporting leaders in decision-making.
That is why today, through BHelp, I work with leaders and teams precisely at this intersection — between people, clarity, and delivery.
Formally, BHelp was registered at the end of 2023. The idea re-emerged shortly before the Split Tech City Festival 2025, when I first said out loud what I actually wanted to do and whom I wanted to help.
My primary goal is to work with companies and leaders here, supporting them at moments when growth and pressure begin to create cracks in how the organization functions. Until then, I continue to work with international clients through the network I have built over the years.
Through BHelp, I am also developing the concept of HAS — Help as a Service, where organizations gain access to an external, independent perspective that helps them clarify situations and make difficult decisions.
The entrepreneurial scene in Split is extremely interesting to me and full of energy. What especially makes me happy is how many young people enter entrepreneurship at the very beginning of their careers.
Split has many smart people, strong ideas, and companies that think globally, which is a great value for the entire region.
At the same time, as companies grow, new challenges naturally arise. From my perspective, one area for development lies in organizational maturity — in how processes are set up, how decisions are made, and how teams are led through growth.
That is precisely why I believe communities such as Split Tech City are important, as they bring together people who can share experiences and accelerate the learning process.
What I am most proud of in my work is not necessarily the size of the projects or the names of organizations, but the moments when you successfully connect strategy, people, and the real way of working.
I have also worked on developing the Business Analysis function within organizations and helped teams better understand the problems they are trying to solve before initiating change.
One particularly dear example is recent pro bono support for a local company in Split, where we worked together to clarify the sales process, when certain decisions are made and what documentation is required at each stage.
Sometimes, the missing context is exactly what makes the difference between a good idea and a change that truly succeeds.
In my work, technology is an important tool, but it is almost never the starting point.
In practice, my work begins with understanding the problem, how the organization operates, and the relationships between people, processes, and systems. Only when this is clear does technology become a tool that can support change.
Because without clarity in ways of working, even the best technology will not solve organizational problems.
Do you have experience with the mentoring program at Technology Park Split?
Through the mentoring program at Technology Park Split, I have access to a coworking space that I occasionally use.
The concept of the space and the community immediately interested me because it brings together people who are developing ideas and building the future from Split. In a way, BHelp itself was partly created in that atmosphere.
For now, what matters to me is being part of that community and having a place where I can connect with people who are building the future.
BHelp is envisioned as a small, focused advisory practice.
My work is based on trust and direct collaboration with leaders and teams, so it is important for me to remain personally involved in the process. Depending on the project, I sometimes collaborate with other experts, but the idea is not to build a large team — rather to provide organizations with a clear and independent perspective.
When I returned to Croatia, I needed to rebuild my network and find my place within the professional community. During that period, the Split Tech City community was one of the places where I began meeting people and rebuilding my network.
That is why today I see membership also as a way to give back to the community part of what I myself have received.
There is a lot of knowledge, experience, and many people building the future from this city within the Split Tech City community. I am happy to be part of it.
In business, it is very easy to start changing people, structures, or technology as soon as a problem appears. My experience is that it is much more useful to first pause and clearly understand what is actually happening within the organization.
When there is clarity, decisions become easier and trust within the team becomes stronger.
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