The long-standing collaboration with Split Tech City is an example of passion, dedication, and personal growth. Everyone who has had the opportunity to meet Pinija knows that she is not just a mentor and trainer but also someone who inspires with her energy.

Although public speaking is practically woven into her DNA, her professional journey has not always been linear. And that makes her even more inspiring. She had her fears, just like you and me, but she never gave up. Today, through Art Media, she teaches companies and individuals the subtle skills of public speaking.

How Did Little Pinija End Up in the World of Media?

“I started as a young girl who had stage fright and fear of public speaking, even though I danced ballet, attended acting school, and played the piano.”

During high school, at the graduation party, I hosted the event and jokingly told the cameraman to call me if they needed a presenter. And soon enough, he remembered me. My first real opportunity to enter the media world came after I passed the audition for Radio KL Eurodom (a beloved station for many years, which unfortunately has since ceased broadcasting).

What Were Those Early Days Like?

First at KL Eurodom, then later at Radio Split. I worked as an editor, presenter, and reporter. Day and night, I was somewhere with a microphone, in the studio and in the field. Although it was a real challenge, I took the leap and, among many other shows, launched my first original editorial project, Through Bologna and the Jungle, a show that ran for almost ten years, long after I finished my studies.

Every new day brought a new dynamic and many people with enthusiasm for work.

At the same time, I studied sociology and, at the graduate level, an international program in cultural sociology—which took me to the Czech Republic and ultimately to my graduate research in Kenya.

I must emphasize that during this time, I also volunteered in various organizations, organized, and hosted numerous cultural, humanitarian, and entertainment events.

If I can give young people one piece of advice, it is to volunteer—there is no better way to expand your knowledge, gain experience, build contacts, and ultimately, create opportunities.

How Did Your Professional Steps Develop After University?

After university, I joined the association Sunce as a communications manager, where I officially started training people in public and media appearances.

Later, I continued as a communication specialist at the global nature conservation organization WWF, where I led numerous international projects, campaigns, and events and served as an in-house public speaking trainer for the entire organization operating in over 100 countries.

What Inspired You to Focus on Public Speaking Training?

I saw how some people thrived while others went unnoticed. And often, the quietest ones had brilliant ideas. I believe that we all have something to say, an idea, a project, or a story to share. But no one taught us how. And that’s a shame.

Because public speaking, in my opinion, is not a talent but a skill that can be learned and developed.

We all face the same fears and insecurities, no matter how experienced we are. But we can all master this skill.

Based on my experience, I decided to support others—not just in the context of performing on stage or in the media but also in business environments.

What Were Your Experiences With Clients Like?

Amazing! I love seeing the difference in the atmosphere when we start and when we finish. It’s fascinating how much can be learned in such a short time, through a playful atmosphere and laughter.

Group training sessions and in-house training in companies, ministries, universities, institutes, and organizations have allowed me to help people not only learn to relax and build confidence before public speaking but also structure content, refine messages, and communicate clearly. Better presenting means personal growth and the growth of the organization.

Because a clear and high-quality presentation often leads to better decision-making within an organization.

My one-on-one clients are usually entrepreneurs, directors, managers, and team leads from a variety of industries—scientists, professors, tour guides, medical professionals, athletes, and tech experts.

Who Are Your Ideal Clients?

My ideal clients are people who no longer want to avoid public speaking or deliver average presentations but instead want to become outstanding speakers, whether in front of an audience or a camera.

People who are ready to practice with me and achieve both quality content and delivery, find ways to connect with their audience, and finally communicate with clarity and ease. Basically, anyone who wants to present themselves confidently, convincingly, and engagingly.

I also work a lot with educators and moderators who want to enhance their presentations at workshops, conferences, or in the media.

How Would You Describe Your Professional Approach?

I like to say that public speaking requires practice, repetition, and trust. I always try to help people relax and present themselves prepared and confidently, no matter the situation.

Clients mostly describe me as a professional who organizes them, relaxes them, and prepares them well. And there’s usually a lot of laughter.

Why Split Tech City?

Split Tech City and I go way back. Through my work with Romana and STC, I have attended many events and meetups, expanding my knowledge, contacts, and experience in areas that interest me.

I have always been a passionate ambassador for Split Tech City because we share the same values.

Now I have the opportunity to express myself and help others, just as I was helped at the beginning of my journey.

How Do You Unwind From the Stress That Comes With Such a Public and Interactive Job? How Do You Protect Yourself From Potential Burnout?

The mountains are my safe place. And Vis too. These are the places where I can shut out all external influences, be alone with myself, and learn to be gentle with myself.

Many decisions I make are based on intuition, and as my business grows and I collaborate with others on aspects I want to delegate, I have learned to recognize red flags—whether in accounting, marketing, or freelancing.